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The lens from which we view the world matters. Perception distorts reality. And, at times, the story evolves, changes even. Take this quote:

“If I had asked people what they wanted, they would have said faster horses.” 
Henry Ford

It’s Jobs-ian in a way. That’s why it’s oft-quoted. Personally, I love the wording and meaning.

Do your jam.
Follow your heart.
Commitment to an idea.
Be wary of the crowd.

Yet, it’s good to listen to the market at times. Balance is important in life. I came across this article and it appears Ford may not have said it all. In the footnotes from HBR, the Ford museum was asked about the attribution:

“In the past research on this topic has not yielded satisfactory results either for the researcher or the research staff. Mr. Ford wrote numerous articles for a variety of periodicals and newspapers and the quotes attributed to him were varied and often unsubstantiated.”

In the end, I suppose it doesn’t matter. It’s one great story.