Anchoring or focalism is a term used in psychology to describe the common human tendency to rely too heavily, or “anchor,” on one trait or piece of information when making decisions.

During any negotiation (for house, product, or service) it’s almost always best to lead first. For those bold enough to make the initial strike, they often anchor the expectation with the other party in their favor. So, make an aggressive and confident first offer. And always use odd and random numbers